The Best of the Cheapskate Monthly
Written for recession-wary spenders and survivors of the spendthrift 1980s, this book brings dignity to the art of living within one's means. Mary Hunt provides a realistic and relevant guide to the frugal nineties and beyond. Her straightforward advice ranges from coupons and discount shopping to insurance policies and budgeting.
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When I Am an Old Man I'll Wear Mixed Plaids
Has fun with aging without making fun of the aged. Growing old isn't just about subscribing to the large print edition of Reader's Digest. It's driving your car as slow as you want to, wearing your teeth only when you need them, and having a legitimate license to begin sentences with, Back in my day... When I'm an Old Man, I'll Wear Mixed Plaids shares the griping, cynicism, and complete disregard for societal advancements embodied by men who feel they've lived long enough to earn not only their AARP discount, but also the right to do anything any way they darn well please. Stock up on this collection of hilarious reflections on aging -- it's a proven Impulse seller -- the perfect gift for all the old men in your customers' lives -- whether they are on Willard Scott's birthday list or are just turning 40!
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Start and Run a Profitable Retail Business
-- Be your own boss -- Competing with big box stores -- Guerilla marketing techniques As today's consumers tire of the mega and super stores, the demand has grown for smaller, independent shops offering quality products and excellent customer service. The retail industry is full of lucrative opportunities for the entrepreneur who knows how to tap into this quickly growing niche market. This easy-to-read guide includes details on:
-- Selecting the best location -- Hiring the right employees -- Advertising and promoting a new business -- Inventory control and dealing with wholesalers -- Store layout and design -- Merchandising
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The Psychology Of Media And Politics
Research indicates that people discount their own opinions and experiences in favor of those of experts as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. This book discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: * How powerful are the media in shaping political beliefs/judgment? * How has this power changed in recent years? * How does media influence voting behavior? * To what extent do media opinions affect political decision making?
* Demonstrates the ways in which the media both constrain and facilitate democratic participation
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The Psychology Of Media And Politics
Research indicates that people discount their own opinions and experiences in favor of those of experts as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. This book discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: * How powerful are the media in shaping political beliefs/judgment? * How has this power changed in recent years? * How does media influence voting behavior? * To what extent do media opinions affect political decision making?
* Demonstrates the ways in which the media both constrain and facilitate democratic participation
* Provides insight into...
The Psychology Of Media And Politics
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